Once again, a new social media platform has come into the spotlight. You may have heard about TikTok, a video-based social platform that has the younger generations glued to their phones. Similar to the long-gone app, Vine, users can use their creativity to make short videos that typically only last 15 seconds. These short videos have people hooked and seem to be taking over every social platform. You’ll see TikTok reposts on Snapchat, Instagram, and Twitter; so even if you’re trying to avoid becoming a TikTok user, you’ll still end up watching videos for a solid 20 minutes (I’ve been there).
TikTok has people excited because it’s where users can show authenticity. You’ll see a range of videos from memes, dance moves, lip-syncing, or whatever TikTokers find entertaining. The app has generated a lot of users in a short amount of time, so what does this mean for your company?
If you’re looking for another way to reach your audience, TikTok could be a quick and easy solution. Although the company is still relatively new and its future in the social media industry is uncertain, it is still a great way to creatively reach out to specific demographics. Although this trend – like all trends – could be over in a few months, it is important to stay relevant to your audience.
It is also important to keep in mind the tone that your company has if you are considering using the app. TikTok generally keeps a more playful and light-hearted tone, so if this aligns with your company voice you should perhaps consider utilizing the app. Also, keep in mind how short the videos are – the brevity means you need to make sure your videos stand out while packing a lot of punch in just 15 seconds.
If you are uncertain if this platform could benefit your company, keep an eye on what’s trending so you can best understand your audience’s needs. Just be sure to keep your authenticity and find the best way to share that with your audience. The best way to build relationships is to show what your company best stands for. There are plenty of platforms, you just have to make sure you choose the right channel to distribute information to your audience.