Content Marketing – collaboration of posts and media that are aimed to attract the most desired clients – is rapidly growing into one of the most prominent aspects of marketing. Analyzing anticipated trends of the industry show how rapidly it can change, and proves that it’s most beneficial to stay ahead of the trends and keep up to date with content in order to gain success.
Since trends are so important, and 2018 isn’t over yet – here are some of the most rewarding trends of 2018 and some predicted trends of 2019.
- Social Media Engagement
Engaging with followers on social media is key – no matter what year it is. According to recent data from Pew Research Center, Facebook use by adults is at an all time high in the United States, while young adults are extremely active on Snapchat.
Using social media daily creates circulation around yourself and your company. The use of content marketing drives views through the roof and increases engagement.
- Personalized Content Experiences
Personalization, or one-to-one marketing is the key to increasing positive customer experiences. When the consumer feels connected, they are more likely to have positive outlooks on the company/brand. It also sets you apart from competitors. Research shows the accuracy of this trend! In a survey of 1,100 digital professionals, Monetate found that 94% believed personalization was “critical to current and future success”.
- Videos, Webinars, Live Videos
Video Marketing has been one of the most engaging forms on content marketing in the digital age. Our generations love being able to visually see what someone is doing or saying rather than just saying it. They love the story the video tells and the enticing way a video can show someone a different perspective.
- Authenticity and Knowledge is Key
There is nothing that promotes success more then being authentic and accurate. Consumers are more willing to engage with a company or brand that is authentic and prides itself on being so. The other aspect of this is knowing your audience and doing research prior. Know who is listening or watching and know the demographics. By doing so this avoids one of the biggest mistakes of content marketing. Ask yourself your readers age, job title, hobbies, and more.
Content Marketing is all about information and how it is delivered. It is all about strategy and effectively distributing valuable and relevant content to the consumers.