If you have heard about content marketing, then you know how widely popular it is and how successful it can be if done properly. The key to success, however, is using strategy and proper decision making across all of your social media platforms and other distribution channels (blogs, newsletters – even the copy on your website) in order for your content to reach its maximum audience and engagement level.
We know that running a business can be stressful! With so many things on your plate already, adding content marketing can sometimes seem overwhelming or even unnecessary. Understandably, your social accounts don’t get the attention they need to bring your business more success when you’re knee deep in dealing with current clients, the sales process, and vendor relationships… you know, when you’re doing your job! Creating a content calendar and scheduling and creating the posts can be time consuming and is just something that slips by the wayside. But doing so – and following through with it – can provide your current and potential customers with a level of trust for your brand, make your brand more relevant, and most importantly, it can create an emotional link (think “brand loyalty!”) between your customers and your company.
Yes, anyone can set up a social media account. It takes approximately 2 minutes to set up and we fully admit that it isn’t rocket science. However, many business leaders get into the habit of being so busy running their company (as expected!) that even though they intend to implement a strong social media plan they inevitably look at the clock every day, realize the day is almost over and say “oh my gosh I need to post something to Instagram.” So, they post the first quasi “on brand” image they can find just to get it out there and say it’s done.
Now, in that mindset quantity is clearly more important than quality. However, to implement and maintain a successful content marketing strategy the quality of the posts – with the goal of engaging the audience and keeping them coming back for more – quality is key Successful content marketing has a clear strategy behind it (backed by analytics to examine what’s working and what isn’t) so that everything is planned out and not simply thrown together on the spot just to fill a post.
Creating social posts that relate to your brand are essential to having success, and once the quality of your posts is consistent, then the quantity aspect comes into play, as posting 3-5 times a week keeps your company on the forefront of the customers’ minds
Looking at social media as a daily to-do task can be dreadful, let the professionals at Mood Marketing help you out, and take some of that stress off your hands! Use the power of social media to help drive your business into success.